In order to hard reset a Motorola A728, you should perform the following steps.
Remember! Hard reset will delete all the data on your device; pictures, contacts, messages, apps and more.
Motorola A728 device will be brought back to the default configuration of a brand new device.
1. Hello. Start by powering up the phone.
2. Afterwards enter Menu > Setup > Master Reset.
3. Confirm. Done.